5 Smart Ways to Find Untapped Keywords with High Traffic

Brought to you by Makclan Digital — Your Partner in Smart Search Marketing

When every business is using the same keyword tools and targeting the same terms, the real winners are those who dig deeper. At Makclan Digital, we believe SEO success isn’t about shouting the loudest, it’s about saying the relevant thing to the right audience, in a language, they can understand. Here’s how to discover high-potential, low-competition keywords that your competitors are missing.

Step Into Your Customer’s Shoes—Not Just the Stakeholder Boardroom

Most marketers start by discussing keyword ideas internally or relying on automated tools. But here’s the truth: your customers don’t think like SEO tools.

Instead of only targeting obvious terms like:

“Buy dresses online”
“Affordable party wear”

Dig deeper into how your audience lives, feels, and searches:

“Best dresses for a dinner date”
“Gift ideas for sisters under $50”
“Office-appropriate outfits for summer”

At Makclan Digital, we help brands humanize their SEO strategy. By building audience personas and mapping intent-driven journeys, we uncover how real people search—often in ways keyword tools miss completely.

Makclan Tip: Use long-tail, intent-rich queries to inform both your content and your PPC targeting.

Talk to Your Customers—They Speak SEO Gold

Running a business means juggling many things. But if you’re not consistently listening to your customers, you’re missing a crucial data source.

Reviews, support tickets, sales calls, even Instagram DMs—these are all filled with keyword cues. Often, they reveal unmet needs, confusing processes, or unexpected ways people describe your product or service.

Here’s how we leverage this at Makclan Digital:

Review mining: Extracting keyword patterns from customer reviews
Sales team interviews: What are prospects asking before they buy?
Live chat logs: The language of uncertainty and decision-making

When you capture and incorporate this real-world language into your SEO content, your relevance score soars.

Makclan Insight: Use customer verbatims to build FAQs and blog posts—Google rewards real, conversational content.

Mine Communities and User-Generated Content for SEO Gold

You’ve likely noticed how Quora answers or Reddit threads show up on the first page of Google. That’s because they answer questions in a human, nuanced way.

Spend a few hours browsing these forums and you’ll:

See how your audience frames their problems
Identify emerging trends and phrasing
Spot niche subtopics to build pillar content around

Example (if you’re in the fitness industry):

Search “weight loss” on Quora and you’ll uncover:

“Is keto safe for teenagers?”
“What are good home workouts for beginners with no equipment?”
“How long does intermittent fasting take to work?”

Makclan Digital’s content teams often use this technique to reverse-engineer blog topics, YouTube scripts, and lead magnets from real questions being asked in the wild.

Makclan Pro Tip: Save the top-performing Quora answers and repurpose them into your own content—just add original insight and data.

Leverage Social Media to Understand Organic Language

Facebook Groups and LinkedIn profiles are gold mines for natural, user-generated phrasing.

In Facebook Groups:

Look for common questions and discussions
Note how people describe pain points and desires
Turn these phrases into blog titles or meta descriptions

In LinkedIn profiles (especially B2B):

Spot repeated jargon or keywords
Study job descriptions in your niche for content gaps
See what skills or results people emphasize

Makclan Digital uses social listening tools to automate this discovery process and inject authenticity into content campaigns. The result? Better rankings, stronger engagement.

Makclan Insight: Build your SEO content calendar around questions from niche Facebook groups—it converts far better than generic topics.

Expand Your Keyword Universe with Smart Tools (The Right Way)

So you’ve gathered your unique keywords. Now it’s time to scale them smartly.

Tools like Keywords Explorer can help, but here’s how Makclan Digital uses them differently:

Start with 10 unique seed keywords
Use “Also Rank For” and “Related Terms” features
Apply a filter for Keyword Difficulty under 20
Prioritize keywords with low competition but solid traffic estimates

We then cross-check against SERP overviews to ensure the top-ranking pages aren’t content giants with thousands of backlinks.

Makclan Strategy: Target keywords that have under-optimized competitors ranking high—you can win these spots with less effort.

Bonus: Combine Synonyms and Variants for Exponential Traffic

A keyword with only 10 searches a month? Don’t ignore it.

If that keyword is part of a cluster of related phrases (synonyms, spelling variations, common misspellings), it may unlock thousands of combined impressions.

We’ve seen this firsthand at Makclan Digital—one low-volume blog post can end up ranking for 200+ related terms when strategically optimized.

Makclan Metric: A keyword with a KD under 10 and 3+ close variants = gold.

Conclusion: Keyword Discovery is an Art + Science

Relying only on keyword tools will trap you in the same cycle as everyone else. To truly rise above the noise, you must:

Think like your audience
Listen like a researcher
Act like a strategist

At Makclan Digital, we don’t just do SEO—we build scalable search ecosystems that help brands own entire keyword categories.

Bonus: Combine Synonyms and Variants for Exponential Traffic