Affiliate Marketing

Marketing technology amplified that gets results with real time data-driven insights.

Based on data-driven research-based creative insights, our affiliate marketing strategy leads to a high ROI which helps the client’s business grow in a sustainable and incremental way. Affiliate marketing is a well-known strategy to drive sales and create a substantial online income. Adding value to brands and affiliate marketers, the marketing tactic now is at the helm of many successful campaigns and plays an instrumental role in deriving desired results. Affiliate marketing is a marketing practice by which affiliate marketers can earn commission on every lead they generate for the products or services offered by another company.

Affiliate marketing involves three main parties
Affiliate marketing involves three main parties

Service provider: One who manufactures a product or provides a service.
Affiliate: The affiliate can be anyone from an individual to a small business. Their primary responsibility is to create content that generates interest for the service provider and customer through their social media marketing.
Customers: Customers are the people who purchase the product or service provided by the service provider through the affiliate’s website or email marketing. 

Stay ahead of the Curve
Stay ahead of the Curve

Affiliate marketing today has transformed from traditional coupons, loyalty points, and paid blog content to  encompass new age social media influencers, business developers, and media partners. We work on streamlined workflows that make it easy to recruit, onboard and manage each partner on a single platform with common objectives and deliverables. We have the tools to access performance metrics & actionable insights to identify and block non-performing partners. We ensure custom tracking solutions to meet the client’s specific needs.

At Makclan Digital, we launch, manage, and scale affiliate marketing programs that drive sales and conversions through performance-based strategies. We help brands along every stage of the brand journey from launching an entirely new affiliate program to helping incrementally grow a brand’s established affiliate program.

Stay ahead of the Curve
Stay ahead of the Curve

Affiliate marketing today has transformed from traditional coupons, loyalty points, and paid blog content to  encompass new age social media influencers, business developers, and media partners. We work on streamlined workflows that make it easy to recruit, onboard and manage each partner on a single platform with common objectives and deliverables. We have the tools to access performance metrics & actionable insights to identify and block non-performing partners. We ensure custom tracking solutions to meet the client’s specific needs.


At Makclan Digital, we launch, manage, and scale affiliate marketing programs that drive sales and conversions through performance-based strategies. We help brands along every stage of the brand journey from launching an entirely new affiliate program to helping incrementally grow a brand’s established affiliate program.

The results that we see with our efforts are:
The results that we see with our efforts are:

Drive Immediate Sales - With a strong focus on recruitment and activation, many of our clients see sales within the first week of launching their affiliate program.
Build Brand Loyalty - We keep the brand in front of the shoppers because affiliate shoppers purchase 5% more frequently and spend an average of 24% more per order, driving 85% more revenue per shopper.

OUR AFFILIATE MARKETING PROCESS

STEP 1
STEP 1
AFFILIATE PROGRAM AUDIT
  • Application process
  • Optimized auto responders
  • Relevant creatives
  • Activation processes
  • Publisher communications
  • Affiliate diversity
STEP 2
STEP 2
PROGRAM GROWTH
  • Competitive analysis
  • Publisher recruitment
  • Publisher promotions
  • Negotiate increased placements
  • Negotiate for-performance media buys
STEP 3
STEP 3
PROGRAM MANAGEMENT
  • Weekly reporting
  • Publisher communication
  • Manage brand/ revenue balance
  • Monitor and manage policy violations
  • Reverse commissions for violating publishers
STEP 4
STEP 4
ANALYSIS & IMPROVEMENT
  • New/ Repeat customers analysis
  • Program & profitability optimization

We are notably different from other affiliate marketing companies due to our diversified service offering that is scalable and customizable to the client’s specific business needs. We help Clients at every stage of their brand journey from launching a new program to helping incrementally grow an established affiliate program. With specialization in cost per acquisition, mobile, and strategic media placements, our team can create, analyze, and maintain the right marketing mix to achieve the client’s goals.

Our highly effective 4-Phase methodology to establish, manage, and grow relationships with Affiliates Networks are:

Affiliate Opportunity Analysis: We deep dive into the client’s business to understand their offering, product or service, defined customers, geography of operations, competition and brand offering v/s expectations including KPIs. 
Onboarding and Launch Prep: We determine which publishers we should work with to hit the agreed KPIs, and the optimal commissions to offer to grow sales sustainably.
Program Launch and Recruiting: Once our program is launched, we work our relationships with publishers to recruit them into your program and promote the business. Recruitment doesn’t stop at launch; we continuously look for new partnerships through our internal intelligence, network recruitment tools and third-party platforms.
Program Management and Growth Tactics: We continuously analyze performance, make adjustments where necessary, identify new opportunities for growth, and communicate with publishers to optimize performance.

The affiliate marketing approach employed by the experienced team at Makclan Digital is a holistic and comprehensive solution. Get us on board as an expert affiliate marketing team to run with your marketing team side by side. Makclan Digital can launch a new program or step in and revamp an existing program.

Makclan Digital helps brands come out of their cocoon and fly high with creative marketing ideas backed by the latest technology inputs that can be easily executed with proven ROI. At Makclan Digital, we know that every business is unique and must preserve their uniqueness through systemic digital transformation. We pride ourselves on our innate ability to help businesses thrive in today’s cut-throat competition.

Makclan Digital is led by, and partnered with seasoned professionals who have more than two decades in handling both global businesses and local brands. We sincerely spend quality time to provide creative marketing and business solutions. Team Makclan is always eager to take on new challenges and come up with the perfect solutions. We understand technology very well and know how best to amplify the solutions with more precision and better results.

Makclan Digital
357 Oxer Ct
Devon PA 19333
USA

Makclan Digital
Cabin No. 2 & 3
Tata Raisina Residency
Sector 59, Gurgaon. India

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