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Direct marketing, using catalogues, was practiced in 15th-century England and Europe. The publisher Aldus Manutius of Venice printed a catalogue of the books he offered for sale. In 1667, the English gardener, William Lucas, published a seed catalogue, which he mailed to his customers to inform them of his prices. Catalogues spread to colonial America, where Benjamin Franklin is believed to have been the first cataloguer in British America. In 1744, he produced a catalogue of scientific and academic books.

18th century English entrepreneur and potter Josiah Wedgwood developed modern marketing techniques and was an early advocate of direct mail.

Meeting the demands of the consumer revolution and growth in wealth of the middle classes that helped drive the Industrial Revolution in Britain, the Following the industrial revolution of the late 18th-century, a growing middle class created new demand for goods and services. Entrepreneurs, including Matthew Boulton and pottery manufacturer, Josiah Wedgwood, pioneered many of the marketing strategies used today, including direct marketing.

 

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With a full team of marketing experts at your disposal,
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Makclan Digital helps brands come out of their cocoon and fly high with creative marketing ideas backed by the latest technology inputs that can be easily executed with proven ROI. At Makclan Digital, we know that every business is unique and must preserve their uniqueness through systemic digital transformation. We pride ourselves on our innate ability to help businesses thrive in today’s cut-throat competition.

Makclan Digital is led by, and partnered with seasoned professionals who have more than two decades in handling both global businesses and local brands. We sincerely spend quality time to provide creative marketing and business solutions. Team Makclan is always eager to take on new challenges and come up with the perfect solutions. We understand technology very well and know how best to amplify the solutions with more precision and better results.

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